Karim Audah
About Candidate
Holder of an official UAE Advertiser Permit, with over 17 years of cross-industry experience driving operational excellence, HR development, digital
transformation, sales and marketing performance optimization, commercial growth, and organizational restructuring across the U.A.E. and K.S.A.
Delivered the highest net profit in most organizations I worked with, aligning closely with the strategic 2030 vision of GCC governments,
owners, investors (including UHNWI), and key stakeholders. I hold a proven track record in managing B2B, B2G, and B2C projects, tenders,
and building strategic connections across the U.A.E. and K.S.A. markets in real estate, hospitality, tourism, automotive, events, healthcare,
training, engineering, and FMCG. I consistently align cross-functional teams with measurable KPIs and benchmarks.
Holds degrees in tourism and hospitality, PMP, Lean 6 sigma, TOT, ISO, human resources, and business management.
Education
Work & Experience
• Managed 360° marketing and PR full operations, branding, and service direction in the market.
• Built strategic partnerships across B2B and B2C sectors to support expansion, positioning, and secured an official UAE Media Permit
to promote company and client campaigns, and represented the company at events, and media engagements to strengthen brand visibility.
• Developed and executed an integrated HR, sales, marketing, and commercial plan, aligned with Ministry of Health standards.
• Managed the government tenders, RFPs and registered the company as a main vendor with both (B2B/B2G).
• Secured annual sales contracts generating AED 11 million in ROI through deals with main event, Oil & Gas, and construction firms,
and achieved 12.3% Compound annual growth rate (CAGR) across the U.A.E./Saudi Arabia.
• Spearheaded HR and operations restructuring, setting new policies across 7 companies: real estate, wood factory, construction, interior/exterior
design, marketing agency, automotive, maintenance & parts centre, and a law firm, aligning processes with group objectives, government
regulations, labour law, and compliance standards, supported by EFQM and WS models for continuity.
• Guided Lean 6 Sigma projects, audits, and compliance initiatives, setting the group roadmap and policy framework.
• Optimized procurement and vendor relations, conducted SWOT analysis with full P&L ownership, with 17% increase in net profit.
• Executed the Go‑to‑Market (GTM) strategy for the water treatment industry and enhanced pricing optimization by onboarding new suppliers from
China, Saudi Arabia, and Germany, raising customer satisfaction to 87% through Proof of Value (POV) validation.
• Improved the HR department by enhancing recruitment workflows, onboarding processes, and employee engagement programs,
across a workforce of 200+ employees and delivered a 17% increase in annual profitability by driving Proof of Concept (POC) validation.
• Executed the Go‑to‑Market (GTM) strategy for the water treatment industry and enhanced pricing optimization by onboarding new suppliers from
China, Saudi Arabia, and Germany, raising customer satisfaction to 87% through Proof of Value (POV) validation.
• Improved the HR department by enhancing recruitment workflows, onboarding processes, and employee engagement programs,
across a workforce of 200+ employees and delivered a 17% increase in annual profitability by driving Proof of Concept (POC) validation.
• Managed full sales operations across diverse real estate and travel‑booking segments, advising clients on market conditions, investment
opportunities, and mortgages, leading to higher conversion rates across GCC, Asian, and EMENA markets.
• Delivered high‑quality reservation and booking solutions, and rates to market agencies, ensuring smooth deal closures under tight deadlines.
• Built strong global online and offline networks through events, and international roadshows, expanding market reach.
• Held multiple full-time roles across Egypt’s major tourism destinations, gaining hands-on experience in customer service, reservations,
front-office operations, and food & beverage.
• Recommended by the university after graduation to oversee the franchising transformation of an international restaurant brand.
• To this day, maintaining a strong tie with the industry through regular participation in hospitality and tourism roadshows, trade webinars.
Portfolio
Awards
By: Mercedes‑Benz
By: Awan group
By: Al Jomaih Holding
BY: University of Southampton, U.K.
